About Us

About The Knothole

A Laramie Legacy Since 1990

The Knothole is more than just a retail store; it is a cornerstone of the Laramie community and a family legacy. Founded in 1990 by Stephanie and Barry Carter, our mission began with a simple goal: providing high-quality, affordable gear to the fans of the University of Wyoming and Laramie High School. Today, the tradition continues under the leadership of Stephanie and Nolan Carter, keeping The Knothole a proudly family-owned and operated Wyoming business.

The "Knothole" Philosophy: Access for Every Fan

Our name is rooted in sports history. In the early days of baseball, "Knothole Gangs" were fans who watched the game through the knots in wooden stadium fences when they couldn't afford a ticket. Eventually, stadiums created "Knothole" sections—dedicated affordable seating that ensured the game belonged to everyone.

We carry that spirit into everything we do. At The Knothole, we believe that wearing the Brown and Gold should be accessible to every student, alum, and fan. We balance affordability with premium quality, offering the biggest names in athletic and workwear.

Premium Brands & Local Craftsmanship

We take pride in our curated selection of world-class brands. Whether you are looking for rugged durability or sideline style, we carry:

  • Carhartt

  • New Era

  • Nike

  • adidas

  • Champion and other major athletic labels.

What truly sets us apart is our vertical integration. Through our parent company, Pinebeach Inc., we are a local manufacturer. Much of our merchandise is designed and produced right here in Laramie, allowing us to maintain strict quality control and support the local economy.

Giving Back to the Cowboy State

We believe in supporting the community that has supported us for over three decades. The Knothole is a consistent donor to local Laramie clubs, schools, and non-profit organizations. When you shop with us, you aren't just buying a shirt; you are reinvesting in the Wyoming community.